Book distribution |
In the beginning of the strategic planning exercise, the team identified the following Core Strategy for achieving the mission of ISKCON in North America:
Distributing Srila Prabhupada’s books with the focus of nurturing a sanga of Vaishnavas who exemplify the ideals in His books. The Book Distribution Initiative is the first component of this strategy and thus is naturally the first high priority initiative. |
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[The following is taken from an email exchange between Aravinda Krishna Das of ISKCON Soho, London and Akruranath dasa of ISKCON Silicon Valley.] Aravinda Krishna Das, ISKCON Soho wrote to me: |
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WEEKEND WARRIORS - BOOK DISTRIBUTION IS BACK A renaissance in book distribution is blooming in North America. This revival is being led by a new pedigree of transcendental book distributors—the “Weekend Warrior.†Many “Warriors†are householders who have family obligations and who work during the week to earn their livelihood. But despite their busy professional and family lives, these devotees, eager for the nectar that comes from direct preaching, go out on weekends to distribute Çréla Prabhupäda’s books. |
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The following articles are preliminary documents for supporting your efforts on this initiative. |
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In creating your action plan for this initiative, the following primary actions are suggested:
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Report by Vaisesika dasa We first determined our purpose: To increase book distribution in North America by identifying new markets and methods, improving traditional markets and methods, and by involving greater numbers of devotees through education, training and support. |
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